How To Pick A Good Trademark

Some of the most common questions I face from potential trademark clients are “How do I pick a good trademark?” and “What is a good trademark?” The answer is, “A good trademark is one that helps distinguish your goods and services from everyone else’s.” Further, when seeing your trademark, consumers cannot be confused into thinking that your goods or services originate from another company, or are affiliated with another company, or are sponsored by another company, and making a purchasing decision on the basis of that confusion.

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